Ford’s Idea: Pay More To Get Less

Ford Motor Co. recently announced its new plan to spur interest in the redesigned 2011 Explorer: Ask customers to pay more to get less. The vehicle will come with a standard 3.5-liter V-6 engine with 290 horsepower, but, for a little extra, Ford will swap in a less powerful four-cylinder engine instead. This makes me wonder: Is there something in Detroit’s water that causes automobile executives make bizarre decisions? Ford …