Funding A Pension With Really Liquid Assets

Some problems can be solved by tossing large amounts of liquid at them. Throwing water at a fire, for example. Noah’s flood, perhaps. And now, if all goes well, Diageo’s pension deficit will be added to the list. Diageo, the London-based alcoholic beverage giant, has adopted an innovative strategy that is becoming increasingly popular in the United Kingdom: funding pension obligations with non-cash assets. The company has announced that it …