They Bet Your Life On It

July 2, 2010

I often receive phone calls that begin like this: “Hello, Mr. Elkin? I’m Bill Friendly. How are you today?” I assume Mr. Friendly is just being polite, and that he is not interested in the details of my recent medical history. I make this assumption because, outside my immediate circle of family, friends, colleagues, clients and acquaintances, nobody has much reason to care about my health. But suppose I let …

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