In a low-wattage Super Bowl, the ads – and the behavioral science behind them – were the most interesting part of the show.
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The Science Behind Super Bowl Ads
Making The Most Of Opportunity Zones
The Opportunity Zones program offers a new and exciting prospect for investors, with a generous tax incentive to encourage them to participate sooner rather than later.
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Costly Falsehoods
First lady Melania Trump once again looks across the pond for redress after mistreatment by the press.
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Standing With Venezuela
It’s time for everyone to pick sides in the standoff between Venezuela’s interim president and the disastrous Maduro regime.
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Dividing The World’s Greatest Fortune
If you plan to be the next Jeff Bezos, learn from his experience and consider getting a prenuptial agreement.
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A Cord-Cutter Explains It All
Now that Peyton Manning is retired, what’s to stop a millennial expatriate Hoosier from forsaking cable TV?
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Debacles In Blackface
On Thursday morning, Florida Secretary of State Michael Ertel was a rising star. His career was in ruins by afternoon.
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Delivering Charity With Dignity
How much good can we do when we hand out cash to destitute people who beg for it?
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Scammers Can Target Anyone
Scammers use our emotions to manipulate us. Even a financial professional had to remind herself to take a step back.
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Lindsey Vonn’s Remarkable First Act
Other skiers could not catch Lindsey Vonn in her prime, but she could not outrun injuries and time.
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